|Tagline||"Prices aren't the only things getting slashed"|
The campaign starts on top of The Vannah Hotel which was once CEDA's central operations and evacuation base but which is now overrun and partially ablaze. The Survivors arrive on the hotel rooftop just too late to board the last evacuation helicopter. With no other option open to them, they all agree that the best thing to do is to get across town to the other CEDA facility at the Liberty Mall.
Their subsequent quest takes them down through the burning hotel, out on to the overrun streets to a gun store from whence they enter the Liberty Mall only find that it too has been overrun by the Infected. Left to their fate, the Survivors elect to escape to New Orleans by refueling the 1969 Dodge Charger formerly run by a local stock car ace named Jimmy Gibbs Junior and which was fortuitously on public display in the mall at the time of the Infection's outbreak.
- Main article: Achievements
|Survive the Dead Center campaign.|
|CONFEDERACY OF CRUNCHES||(30G)|
|Finish a campaign using only melee weapons.|
|Collect 10 vials of Boomer vomit from infected CEDA agents you have killed.|
|Kill one of each Uncommon Infected.|
|THE REAL DEAL||(35G)|
|Survive a campaign on Expert skill with Realism mode enabled.|
|STILL SOMETHING TO PROVE||(35G)|
|Survive all campaigns on Expert.|
|Escape Liberty Mall's Atrium before the first Tank appears.|
Behind the Scenes
- The campaign poster is the only Left 4 Dead 2 poster that features melee weapons.
- It is also the only poster that features no firearms.
- Rochelle is shown dual wielding a Chainsaw and a Machete — a gameplay impossibility.
- Coach and Rochelle are holding Machetes. However, Machetes can only be found in "Swamp Fever", "The Parish", and the ported versions of "Death Toll" and "Blood Harvest". However, it is possible that Machetes were planned to be usable in this campaign, but the concept was subsequently scrapped later on.
- Like "Dark Carnival", the tagline had been suggested on internet forums several times before its public reveal.
- This campaign's plotline is consistent with the "shopping mall cliché" found in other zombie media such as the video game Dead Rising and the movie Dawn of the Dead.
- The city of Savannah has no three-story malls in real life.
- The poster for "Dead Air" can be seen to the left of this campaign's poster in the loading screen. There also is an additional poster below that of "Dead Center", most likely that for Dead Air as well — or perhaps "Crash Course".
- This is the only campaign which guarantees laser sights. In the second chapter, "The Streets", there is always a laser sight upgrade in Whitaker's Gun Shop. A laser sight is very rarely found in all the other Left 4 Dead 2 campaigns. Oddly enough, in one of the CEDA tents near the safe room, another laser sight upgrade can spawn.
- In "Dead Center", "The Passing", "Hard Rain" and ported campaigns from the original game, for unknown reasons, does not spawn the female Boomer due to the fact that the console variable
no_female_boomersis set to 1.
- The campaign's name appears to be a compound word-play: shopping malls are often called "shopping centers", everyone in the center is dead, a perfect shot strikes dead center, and dead centers are lifeless zones.
- On the campaign poster, one can see the caption: "Stunt/Fight Coordinator Jimmy Gibbs."
- "Dead Center" and the Left 4 Dead 2 ports of "No Mercy" and "The Sacrifice" are the only campaigns where two Uncommon Infected can appear simultaneously.
- When seeing an infected for the first time in L4D2, Ellis will sometimes say something about how he’s never seen zombies before, like "Dude those zombies are REAL. I knew them books were non-fiction." This is strange given that during there climb up the hotel they would’ve seen infected.