Dead Center

Dead Center is a new campaign in Left 4 Dead 2. It is the first campaign in the game's story arc. According to the game's developers, the campaign takes place in Savannah, Georgia, a city that has not yet been hit by the Infection. The Survivors' path will lead them through a shopping mall at some point, and the escape vehicle used will be a muscle car.

Trivia

 * The campaign poster is the only Left 4 Dead 2 poster that features close combat weapons in it.
 * In the campaign poster, Coach has a Machete, while Ellis has a Chainsaw, Nick has an Axe, while Rochelle holding both a Katana and Chainsaw, dual wielding melee weapons, which is not possible in-game.
 * In the campaign poster, Ellis' left hand is not fully drawn. But, still, some may think that his left hand is behind Nick or in his pocket(perhaps, to take a pipe-bomb or pills), making it possible for Nick's hand to make it look like it does not exist further than the sleeve.
 * The tagline is likely a reference to the constant price-cuts employed by major chain stores to attract customers.
 * Also, like Dark Carnival, the tagline had been suggested on internet forums several times before reveal.
 * This campaign might be in reference to the survival horror video game Dead Rising, or movie Dawn of the Dead, both of which takes place in shopping malls.
 * The poster suggests that this campaign takes place during the day, although this could just be the lighting, as it seems on the poster.
 * This campaign precedes the Dark Carnival campaign, as in the beginning of Dark Carnival, the Survivors are heard talking about their escape from the mall, indicating that it took place immediately prior. The completion achievement for this campaign, also goes first in the achievement list, followed by Dark Carnival, Swamp Fever, Hard Rain and The Parish.
 * Like every other campaign poster, Nick is placed next to Rochelle.